Call Tracking enables you to monitor calls from your site and know exactly what advertising activity brought them there; whether it was from another site, Google or your own paid search campaign.
So no longer will you need to guess how your caller has discovered you.
Why you want Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertising across multiple stations. Customers with AdWords have an intrinsic need to monitor the calls that relate to their keywords, to be able to comprehend which keywords deliver call conversions. call tracking solution With no visibility of call conversions, it’s simply not feasible to figure out if your investment in the keywords on your portfolio is providing value or not. Is just monitoring AdWords call conversions enough?
Most clients are searching to monitor not only PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system such as Call Conversions Tracking comes in, since it lets you realize your ROI for every one of these very important channels not just Google PPC. This can be essential actionable data letting you optimise the efficacy of each of your marketing channels, key to the success of any business.